Telling the story using Photography
Environment Use and Lifestyle Images
Show the potential of the product by using it in a number of lifestyle specific environments.
Clearly highlight the use of the product as aligned with the target market segment
- Correct PPE if applicable
Use primary customer types
Use new, clean wardrobes and gear
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast, always white balance
Crips, clear focus with a deep depth of field
Showcase multiple product applications
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible
Product Detail Use Case Image
These images put the use of the produce into context, showcasing both the environment and how the object interacts with it.
Frame the image close enough to illustrate the product details
Shallow depth of field
Use primary customer types
Use new, clean wardrobes and gear
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast, ensure correct white balance
Crips, clear focus with a deep depth of field
Showcase multiple product applications
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible
Feature Images
Highlight and explain the key product features with images.
Visually communicate specific key features
Utilize text and graphics used to clearly illustrate the message
Use primary customer types
Bundle Images
Showcase the full slate of products in a specialized bundle.
Show items grouped and not combined using Photoshop™
Show products to scale (when applicable)
Benefit Use Case Image
Highlight the main benefits of the product design.
Tight on product, but shot in-environment with a model
Use primary customer types
Use new, clean wardrobes and gear
Shallow depth of field
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast Crisp, clear focus with a deep depth of field Showcase multiple product applications
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible
Telling the story using using creative copy
Benefit Descriptions
Provide top-level, key feature information to connect with target customers and their desired benefits. |
Short Feature / Benefit DescriptionInterchangeable, auto-calibrating lenses. |
Long Feature/Benefit Description
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Paragraph form, focus on the benefit for the user |
Wide Temperature Ranges - E95 offers temerature ranges up to 1500°C (2732°F), for steel mills and other applications that require accurate high temperature measurement. Intelligent Autocal™ optics - FLIR engineered all new lenses for the E95 that you can auto -calibrate to your camera and share between cameras. Streamlined Reporting - Customizable work folders, a built-in mic for voice annotation, and report generation features all help the E95 streamline your workday. |
User Reviews
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Ensure authentic customer perspective |
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